The content challenge
How do I manage the content lifecycle to maximize content lifetime value and ROI?
- Exploiting rights to the maximum, while ensuring rights and copyright clearance
- Having all content represented across all platforms in one seamless flow
- Achieving maximum impact from content promotions
- Knowing the value of schedules and content assets
- Accurately predicting ratings
- Getting rid of data silos for insightful analyses
- Becoming a data-driven organization